The room where

The room where honest conversation
is the whole point.

Trusted Advisory Groups™ connect senior leaders with impartial peers beyond their usual network — giving them access to growth that their current echo chamber cannot provide.

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Definition · Trusted Advisory Group™
"A Trusted Advisory Group™ is a confidential, professionally facilitated peer forum of eight to twelve senior leaders, curated across industries, meeting monthly to provide structured, honest feedback on each other's most consequential decisions."

What it is

Introspection is the last road most CEOs willingly travel.

A Trusted Advisory Group™ connects you with impartial peers beyond your usual network — giving you access to new avenues for growth that your current echo chamber cannot provide.

Each group is limited to eight to twelve leaders, curated for diversity of industry and geography. Sessions are monthly, professionally facilitated by Matthew Cahill, and governed by strict confidentiality.

What's said in the room stays in the room. That's what makes the honesty possible.

How it works

Structured candor. Curated peers. No agenda but yours.

Each session opens with a check-in on the most pressing issue each member is navigating. Members then present a challenge — a decision, a conflict, a strategic uncertainty — and receive structured honest feedback from the group.

Matthew chairs every session as a thinking partner with the expertise to push back, reframe, and surface what the group is circling around but not saying directly.

Members consistently report that TAG™ peer relationships are among the most valuable professional relationships they have — precisely because they exist outside normal organizational pressures.

TAG™ International

The inaugural international edition.

October 13–16, 2026. Villa Marcello Marinelli, Cison di Valmarino, Veneto Region, Italy.

Four days of facilitated peer dialogue. Morning sessions structured and intensive. Afternoons open to Prosecco vineyards, CastelBrando Spa, and exceptional regional dining.

When leaders step outside their daily environment, perspective expands — and new possibilities emerge.

View the Italy Retreat

Frequently asked questions

What is a Trusted Advisory Group™?
A Trusted Advisory Group™ (TAG™) is a confidential peer advisory forum of eight to twelve senior leaders, curated across industries and facilitated by Matthew Cahill. Unlike networking groups or mastermind programs, TAG™ is structured around each member's real business challenges, with sessions governed by strict confidentiality agreements.
Who should join a Trusted Advisory Group™?
TAG™ is designed for CEOs, founders, and senior executives navigating decisions that are too significant to crowdsource and too sensitive to discuss with direct reports or board members. The right member is someone who already suspects they have room to grow and wants a structured, honest process to find out where.
How is a Trusted Advisory Group™ different from a mastermind?
Masterminds tend to be open enrollment, motivational in orientation, and loosely structured. TAG™ groups are invitation-only, professionally facilitated, diagnostically oriented, and governed by formal confidentiality agreements. The focus is on surfacing and addressing the biases, blind spots, and structural constraints that are actually costing members performance — not on inspiration or accountability buddy systems.
How often do Trusted Advisory Groups™ meet?
TAG™ groups meet monthly, typically for a half-day session. Between sessions, members have access to Matthew Cahill for one-on-one consultation on time-sensitive issues.
How does Percipio Company select members for a Trusted Advisory Group™?
Matthew Cahill curates each group for diversity of industry, geography, and organizational size. Members are selected to ensure they bring complementary perspectives and face no direct competitive conflicts. Membership is by invitation or referral only.
What is the difference between peer advisory and executive coaching?
Peer advisory leverages the collective intelligence and lived experience of a curated group of leaders. Executive coaching is one-on-one and focused on the individual leader's specific blind spots and behaviors. Percipio Company offers both, and many clients use them in combination.

Related reading

Go deeper on the ideas behind the work.

Article Belonging at Work — What Does it Look Like? Article You Belong Here Article Power — Who Has the Keys? Article Agency — Is Your Work Setting You Up for Self-Fulfillment?
View all articles →

Ready to find your room?

TAG™ membership is by invitation. If you are navigating decisions that are too significant to crowdsource and too sensitive to delegate, this is the conversation to start.

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